India Government sets up online National Agriculture Market for farmers to trade across country. Government has allocated Rs 200 crore for three years to build an online national agriculture market by integrating 585 wholesale markets across India, a move aimed at providing farmers free market access to realise better price.
Union Agriculture Minister Radha Mohan Singh said: “We believe that without reforming agri- marketing practices, we will not be able to deliver the true value of the farmer’s produce to him”. Online national agriculture market is likely to kick-start in February 2016, with initial integration of around 200 wholesale markets in the states like Gujarat, Karnataka,Maharashtra and Telangana.
Online National Agriculture Market – Working
This initiative will create an online platform wherein farmers will be able to sell and buy fruits, vegetables and other produce across the country. According to the proposal, the Union Agriculture Ministry will provide software to state governments free of cost. It will also give grant as a one-time fixed cost subject to the ceiling of Rs 30 lakh per mandi for related infrastructure for installation of the e-market platform.
Online National Agriculture Market is set up with the help of strategic partners. So bids have been invited for hiring a strategic partner for implementing the national agriculture e-market. This programme is also a part of “Digital India” campaign. It will focus on creating warehouses and facilitating transportation of the farm produce after the online trade.
The move is expected to give choice for farmers to sell the farm produce both in physical mandis or online platform. Ultimately, it will reduce the bargaining power of brokers or agents, those who act between farmers and market. Free access to sell through online trade is likely to boost their incomes and improve availability, moderating price rise.